7 Best Digital Marketing Tools In 2022

Digital Marketing Tools

7 Best Digital Marketing Tools In 2022

Digital marketing tools play an important part in successful and goal-oriented marketing campaigns. Tools and automation have made things simpler and easier for marketers. However, choosing the right tool is also necessary for business success.

We will discuss the 7 best digital marketing tools for marketers in 2022. Although most of them have free versions and premium paid plans. They also provide limited trials to learn and chose the best one.


Ahrefs is one of the top-notch digital marketing tools for medium and large-scale businesses. It is mainly a search engine optimization tool used for website analysis, backlink research, keywords data, and competitor analysis.

It helps in tracking the website ranking process, link building, and performing technical SEO of a website. Although Ahrefs is a paid tool but offers some features for free. You can also start its free trial.

Yoast SEO

Yoast SEO is a popular WordPress SEO plugin that is used by millions of WordPress websites and recommended by thousands of users. It gives detailed On-page SEO factors, their fixing, and SEO strategy implementation. Yoast SEO helps Local SEO and rich results in SERPs.

It also fixes issues like canonical URLs, keyword density, XML sitemaps, meta tags, and description. It is free and available in the WordPress plugins directory. Install its free version and fix your website’s On-page SEO factors.

Canva Business

Canva is a famous online graphic designing and video editing tool which helps in digital marketing content creation. It has a free version for all, per month, and a yearly plan for business users. Canva offers free premium access to students and teachers of any notable educational organization for the learning purpose.

It has millions of free and premium stock images, background remover, image designing, and video editing features. There are thousands of pre-made templates in different sizes. Canva is best for creating image content, short video ads, and infographics.


Email marketing automation is mandatory for building and utilizing an active email list. MailChimp is basically an email subscription and marketing tool which is used to collect blog-relevant subscribers and push branding and informational emails.

It offers flexible email marketing campaigns with custom templates, stats, and email lists. It can be integrated with website subscription forms and push newsletters. Email marketing has the highest ROI of all digital marketing strategies.


HootSuite is a popular social media publishing, management, and scheduling tool. It helps busy marketers in creating bulk content and schedule on a daily, weekly, and monthly basis. HootSuite offers access to different social media pages in one place.

It is a paid social media marketing and management tool that offers a one-month trial for beginners. You can try and save a lot of time by organizing your social media content publishing.

Google Analytics

Analytics are crucial for a business’s success and growth. Google Analytics is a universal and free analytics tool that offers deep analytics for websites and apps. It presents the real-time and all-time users’ data.

Through analytics, a marketer can spot potential customers and user behavior. It is easy to location, time spent, and most visited pages of a website/app. Every digital marketer should use this Google tool for authentic and genuine user analytics.


SEMrush is yet another most used SEO and digital marketing tool. It is used in competitor analysis, boosting traffic, and building social media strategies. It is reported that more than 7 million digital marketers use SEMrush as a primary digital marketing tool.

SEMrush recently acquired Backlinko a well know source for SEO strategies, backlinks, and the latest trends. SEMrush is also a paid tool but one can add multiple projects for free in its dashboard.

Final Words On Digital Marketing Tools

Digital marketing tools help in organizing and implementing digital marketing strategies. Automation is bringing more flexibility for digital marketers. There are several other tools that also have an impact on digital marketing strategy implementation.

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